On behalf of Drive to End Hunger, AARP and AARP Foundation’s nationwide initiative to end hunger among older Americans, Daytona International Speedway President Joie Chitwood III today announced that Daytona will donate all extra food items from the Coke Zero 400 Powered By Coca-Cola to the Second Harvest Food BankContinue Reading
SAFER barriers will be installed in time for the September “One Last Race to Make The Chase” NASCAR weekend at Richmond International Raceway. The new SAFER barriers will cover the entire length of the inside backstretch wall, which is over 900 feet. “The safety of all who attend our events,Continue Reading
Tickets to the October 21-23 Talladega 500 weekend at Talladega Superspeedway are now on sale. “We’re proud to kickoff our race weekend ticket sales,” said Talladega Superspeedway Chairman Grant Lynch. “Not only is today the first opportunity for fans to purchase tickets, but it’s also the best opportunity to saveContinue Reading
Coca-Cola is known for its marketing innovation and Daytona International Speedway has developed an impressive list of “firsts” in motorsports throughout the last six decades. Now the two companies will unveil a first for American motorsports marketing as the “World Center of Racing” becomes the inaugural NASCAR racing venue inContinue Reading
For more than two years now, Dover International Speedway has offered fans a unique opportunity to get up close and personal with the Monster Mile through its “Explore the Monster” facility tours. Well, that intimate experience is about to be enhanced with the addition of Segways to create the “SegZoneContinue Reading
At a time when wallets are tight and expendable income is shrinking, why in the world would anyone alienate their guests and potential guests? Michigan International Speedway boss Roger Curtis doesn’t know either and has vowed to never undercut loyal guests of the race track. “Contrary to what some raceContinue Reading
Serving up a one-of-a-kind experience for race fans is the number one goal for officials at Bristol Motor Speedway. With that in mind, Speedway officials today announce a new fan initiative for the upcoming IRWIN Tools Night Race Aug. 27, which delivers to fans what they crave most – faceContinue Reading
On the heels of the 2012 race dates announcement last week, Dover International Speedway officials announced today a new, three-tiered pricing program beginning with its June 1-3, 2012 race weekend, with some of the lowest prices the track has offered in more than a decade for fans who purchase theirContinue Reading
Charitable events combined to raise more than $175,000 for Sonoma County youth groups during the Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend at Infineon Raceway, June 24-26. Most of the proceeds will benefit the Sonoma Chapter of Speedway Children’s Charities, the charitable arm of Infineon Raceway, which has distributedContinue Reading
For years, family and NASCAR have been synonymous with one another. This year, children can do more than watch the cars from the grandstands, they can get close enough to touch them. Prior to the AdvoCare 500 on September 4, children of all ages have access to the pits viaContinue Reading