In an announcement made on race day, MYX Fusions, maker of the fastest growing Moscato brand in the United States, has announced an associate sponsorship with Mullins Racing and ambassador and crew chief Andy Belmont for Saturday’s ARCA Racing Series presented by Menards season opener at Daytona (Fla.) International Speedway.
MYX Fusions increasingly popular brand will sport its signage on the side of Mullins Racing’s No. 1 Ford Fusion with driver J.J. Pack, as one of 40 participants in Saturday’s Lucas Oil 200 presented by AutoZone.
Furthermore, MYX Fusions will become a primary supporter for Belmont’s son, Andrew, who will compete at Bridgeport Speedway and other Dirt Modified events across the Northeast in New York and New Jersey.
The 22-year old Belmont will hoist the No. 83 this season, in honor of John Dicken, his deceased grandfather.
“Auto Racing is an exciting and growing American sport, and as the fastest-growing brand of Moscato wine in the country, this is a perfect pairing,” said Mona Scott-Young, Chief Marketing Officer of MYX Fusions.
MYX Fusions is a lightly sparkling ready-to-drink wine infused with natural flavors. The rapid growth of MYX Fusions comes from its distinctive flavors (Peach, Coconut, Mango, and Moscato) and the popularity of Moscato as a beverage of choice among young consumers. Moscato continues to be the fastest growing wine varietal in the US.
“I’m very excited to help grow the MYX Fusions brand through racing,” said Belmont, a former racer himself. “This is a huge opportunity for them to digest the impact of Motorsports fans and their loyalty to team sponsors and supporters. Not only are we hoping for a great finish in the ARCA race with J.J. (Pack), but we’re also looking forward to a successful winning season with Andrew in the Northeast.”
International artist Nicki Minaj co-owns and endorses the brand, adding highly visible recognition across all media, particularly online, where her 19 million Twitter followers see all the latest news on Nicki’s favorite drink.
MYX Fusions PR
