Supporters are literally racing to help promote the inspiring faith film UNDAUNTED: THE EARLY LIFE OF JOSH McDOWELL, which launched on DVD this month. NASCAR team MacDonald Motorsports; author and film producer Jeff Elliott; and film distributor EchoLight Studios team with Josh McDowell Ministry to highlight the film at Saturday’s O’Reilly Auto Parts Challenge at the Texas Motor Speedway with on-car promotion, DVD giveaways and special appearances by McDowell with drivers and race fans.
“The opportunity to reach NASCAR’s vast audience with UNDAUNTED’s message of hope and the power of forgiveness is truly awesome,” said McDowell, a world-renown Christian apologist, author and humanitarian. “I know this story of finding faith and God’s love through the most challenging circumstances will resonate and spread word of the film to many who need to hear about it.”
UNDAUNTED: THE EARLY LIFE OF JOSH McDOWELL is an award-winning, “pull no punches” docudrama. A dysfunctional family life, an alcoholic and violent father, and a sexually abusive worker on the family farm contributed to deep scars in McDowell’s life, causing him to deny God’s existence.UNDAUNTEDunfolds the dramatic spiritual transformation that occurs when Josh faces his past head-on and puts everything in God’s hands. Produced by Moonlit Pictures, UNDAUNTED is distributed by EchoLight Studios.
The NASCAR opportunity forUNDAUNTED weaves a fascinating story in itself. Many members of the MacDonald Motorsports team have long supported Motor Racing Outreach, which offers chapel services for NASCAR drivers and teams. Inspired by the UNDAUNTED story, MacDonald Motorsports truly stepped up by making the car available through a sponsorship package to gain awareness for the film, and Josh’s story of God’s love.
Enter Jeff Elliott, a retired Illinois firefighter telling an overcoming faith story of his own. Elliott wrote a book and has now connected to SOUL SURFER producer Dutch Hoffstetter to make HOOVEY, a film about his son miraculously recovering from brain tumor surgery and eventually achieving his dream to play college basketball. Working with EchoLight Studios, which has green lit HOOVEY based on the true story, Elliott learned of UNDAUNTEDand the NASCAR opportunity. He immediately felt compelled to help underwrite the cost of the sponsorship.
“A story like Josh’s—of faith winning out over adversity—just touched my heart because in my family we needed that same faith as our son faced brain surgery,” Elliott said. “I’m proud to be a part of bringing Josh and UNDAUNTEDto ‘NASCAR nation.’”
With the sponsorship, McDowell gains a rare opportunity to encourage NASCAR teams at the Motor Racing Outreach (MRO) services this Saturday before the O’Reilly Auto Parts Challenge, part of NASCAR’s Nationwide Series. And in addition to other exposure, McDowell will also lead Sunday’s MRO services before NASCAR’s Sprint Cup Series AAA Texas 500, and be on hand for the race, meeting drivers, teams and fans and encouraging them with his story.
“Being able to take advantage of this NASCAR opportunity—people coming together to inspire and uplift—is exactly the kind of story EchoLight Studios was created to share,” EchoLight Chief Global Strategist Christopher Morrow said. “What a privilege it is to partner in bringing the vital message of UNDAUNTED to NASCAR’s millions of fans.”
UNDAUNTED is available now through such leading online and retail providers as ChristianCinema.com, Amazon.com, CBD, Family Christian Stores and Wal-Mart among many others.
MacDonald Motorsports PR
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