Reser’s Fine Foods and Joe Gibbs Racing (JGR) announce today that Reser’s Fine Foods will return in 2015 to sponsor Matt Kenseth in the No. 20 Joe Gibbs Racing Toyota in the NASCAR XFINITY Series. Reser’s Fine Foods will appear on JGR’s No. 20 Toyota five times during the 2015 season, starting with the race at Atlanta Motor Speedway on Saturday, February 28.
“Sponsoring NASCAR continues to give us the opportunity to engage with our consumers,” states Brenda Killingsworth, trade marketing manager for Reser’s. “From sampling product on the track, to creative promotions in retail stores across the country, our partnership with JGR provides a tremendous marketing platform to support our business.”
In 2014, Matt Kenseth earned one win, 10 top-five, and 15 top-ten finishes in the series. Kenseth will return in 2015 to pilot the Reser’s Toyota for five races and will be paired with Michael Wheeler, who makes his debut in the role of crew chief after several years as an engineer on JGR’s No. 11 Sprint Cup Series team. Kenseth raced in NASCAR’s XFINITY Series in 2013 for 16 starts, in what many viewed as a transition year with a new race team for the veteran driver. In 2013, Kenseth and his Reser’s team earned two victories, including Reser’s first win as a primary sponsor at Kansas Speedway, seven top-five, and 14 top-ten finishes during the season.
“I’m excited to work with Reser’s again this year,” said Matt Kenseth, “It has been a lot of fun representing their deli salad and baked side dish brands over the last few seasons, and I’m happy to know that we’ll be working together again. We were able to grab them a big win along the way, but I’d like to add to that total for them this year.”
The No. 20 Reser’s Fine Foods Toyota will appear in five races in 2015. The race schedule for the No. 20 Reser’s Fine Foods Toyota is as follows:
February 28 Atlanta Motor Speedway
March 14 Phoenix International Raceway
May 30 Dover International Speedway
September 19 Chicagoland Speedway
October 17 Kansas Speedway