Fire Alarm Services, Inc., a key partner of JR Motorsports since 2013, will receive primary branding on Regan Smith’s No. 7 Chevrolet in NASCAR Nationwide Series races at Charlotte Motor Speedway on May 24 and Phoenix International Raceway on Nov. 8.
With headquarters in Arvada, Colo., Fire Alarm Services, Inc. provides superior Fire Life Safety and Security services and products for protecting client’s real estate investment. Fire Alarm Services, Inc. brings a fresh and innovative approach to the Fire Life Safety industry with an emphasis on developing lasting client relationships, and as always unmatched customer service. The company has received associate placement on the No. 7 this season and has been part of Smith’s one win and 10 consecutive top-10 finishes in 2014.
“I have such great respect for Fire Alarm Services because of its role in the fire protection industry,” said Smith, who enters the weekend just two points off the lead in the Nationwide Series standings. “Plus, I think it’s pretty cool that they are based out of Denver. Denver is my second home. I lived there for a number of years and go there often. I appreciate what Fire Alarm Services does for its customers, the community, and the sport of NASCAR.”
For the History 300 at Charlotte Motor Speedway, the Fire Alarm Chevrolet will showcase a patriotic theme as part of the “NASCAR: An American Salute” initiative. The No. 7 will pay special homage to active troops, veterans and our fallen heroes through a stunning display of stars and stripes.
“We are excited to support our soldiers and show them how important they are to us,” said Connie Smith, president and owner of Fire Alarm Services, Inc. “The Fire Alarm car at Charlotte was designed especially with that in mind. We have also teamed up with Mercury One to introduce NASCAR fans around the country to our favorite charity.”
In its second primary race at Phoenix International Raceway, the Fire Alarm Services ride will be a tribute to the company’s hometown of Denver and its beloved professional football team. Featuring the throwback colors of orange and blue, the paint’s tinge further accents the No. 7 – an iconic number among Denver football fans.
Additionally, both cars will carry the logo of Mercury One, a charity whose mission is to inspire, organize and mobilize individuals to improve the human condition physically, emotionally and spiritually. Founded by television show host and political commentator Glenn Beck, Mercury One exemplifies the immortal words of Abraham Lincoln – “with malice towards none and charity for all”. Visit www.mercuryone.org to learn more.
JR Motorsports PR
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