JR Motorsports announced today that North Carolina-based Tire Pros will enter its fourth year of partnership with the team, joining Sam Mayer and the No. 1 entry for primaries at Phoenix Raceway (March 9) and Charlotte Motor Speedway (May 25) with associate placement for the remaining 31 races in 2024. In addition, Tire Pros will expand its presence as a segment sponsor of The Dale Jr. Download in 25 shows this season.
“Tire Pros is excited to partner and further our relationship with Sam Mayer and the No. 1 race team,” says Tire Pros President, Greg Bell. “It’s been great watching Sam’s success on the track and we look forward to supporting his quest for a championship run this year. We’re equally excited about the opportunity to continue working alongside Dale Jr., Kelley Earnhardt Miller and the entire JR Motorsports team in ’24.”
Headquartered in Huntersville, N.C., Tire Pros is the nation’s largest network of elite, independent and locally owned tire dealers. With more than 650 locations under a shared national brand, Tire Pros provides a broad suite of specialized tools and resources to help franchisees drive consumers to its stores, enhance operations and maximize profitability. The company is backed by the power of American Tire Distributors (ATD), one of the largest independent suppliers to the replacement tire market with 113 distribution centers and over 80,000 customers across North America.
“I’m really looking forward to getting this season started and partnering with Tire Pros again,” said Mayer, who made two starts with the brand during his rookie campaign in 2021. “It’s great to have them back at JR Motorsports, especially with the No. 1 team.”
After spending their first three seasons with JRM’s No. 8 team, Tire Pros will transition to the No. 1 entry for the first time, joining Carolina Carports as recently announced partners for Mayer. A native of Franklin, Wis., Mayer earned a career-best four wins and a third-place finish in the NXS championship in 2023.
“Integration across all Dale Jr. companies is when a partnership is activating at its best, and we welcome to the content side of our business a partner that has been important to this organization for years,” said Mike Davis, president and executive producer of Dirty Mo Media. “The Dale Jr. Download audience will serve Tire Pros well and vice versa.”
Hosted by Dale Earnhardt Jr., The Dale Jr. Download began its 12th season as the No. 1 motorsports podcast and a top-25 podcast in all of sports. Tire Pros’ presence on DJD will be on the popular Tuesday segment called Dirty Air, in which Earnhardt Jr. airs his opinions, observations and life stories in the most transparent version of himself available.
The Dale Jr. Download airs every Tuesday and Wednesday during the NASCAR race season on all major podcasting platforms and Dirty Mo Media’s YouTube channel.
JRM PR
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