Set to debut during Speedweeks, GEICO Insurance unveils its new branding of the camping areas at Daytona International Speedway – the “World Center of Racing.” GEICO will leverage its widely popular marketing properties to rebrand the camping areas with the GEICO Caveman and GEICO Gecko personalities. The GEICO Caveman CampgroundsContinue Reading
Martinsville Speedway’s ticket office will have expanded hours beginning this Saturday, February 19 and running until the Goody’s Fast Relief 500 on April 3. Beginning this Saturday, the Speedway ticket office will be open from 9 a.m. to 1 p.m. on the next four Saturdays, Feb. 19, Feb. 26, MarchContinue Reading
Actress/Singer Emmy Rossum will perform the Star-Spangled Banner prior to the SUBWAY Fresh Fit 500™ NASCAR Sprint Cup Series race on Sunday, Feb. 27 at Phoenix International Raceway. Rossum said she’s excited for to help fans rev up for the SUBWAY Fresh Fit 500™ – the last NASCAR event toContinue Reading
The high-speed thrill of NASCAR racing will take STEM (Science, Technology, Engineering and Mathematics) professional development to the high banks of Daytona International Speedway next week. That’s when 24 educators from six schools in an around Daytona Beach come together and engage in turns, spins and pit stops to improveContinue Reading
Long recognized for listening to its fans and enhancing the weekend experience, Richmond International Raceway is taking its fan-friendly approach a step further by launching a Fan Advisory Board. The group of fans will represent the entire body of fans to assist the track in continuing to improve the overallContinue Reading
Phoenix International Raceway Bryan R. Sperber today announced Bennett Lane Winery has joined the PIR family of corporate partners with an agreement that includes naming rights to the NASCAR facility’s popular, all-inclusive trackside club. The “Turn 4 Wine Trackside Club” – named after Bennett Lane’s Turn 4 Cabernet Sauvignon –Continue Reading
Here’s looking at you, Michigan International Speedway. Michigan International Speedway, a 1,400-acre historic NASCAR racetrack in Southeastern Michigan’s Lenawee and Jackson Counties, will host its second annual Great Lakes Wine Fest on Saturday, May 21. This event will feature the tastes and toasts of Michigan wineries, Michigan breweries and MichiganContinue Reading
Michigan International Speedway officials are proud of its commitment to communicate with its guests and partners. The MIS team also likes doing cool stuff with technology. So pair the two together and race fans get the Michigan International Speedway mobile website and mobile fan club, both launched Monday. Race fansContinue Reading
Hollywood actress Amber Heard will serve as the Grand Marshal for the 33rd annual Budweiser Shootout on Saturday night, Feb. 12 – the star-studded non-points NASCAR Sprint Cup Series event that kicks off the stock car portion of Speedweeks 2011 at Daytona International Speedway. Heard will give the starting commandContinue Reading
Guests of Bristol Motor Speedway have even more options when making their plans to attend the Food City 500 weekend, March 18-20, courtesy of Race Lodging, LLC, the official lodging provider of BMS. Managers at properties in Greeneville and Pigeon Forge, Tenn., and Asheville, N.C., worked with Race Lodging toContinue Reading