NBCSN’s live telecast of the Sunday’s CampingWorld.com 500 NASCAR Sprint Cup racing at Talladega Superspeedway led the network to match its second highest-rated telecast ever, registering a 2.6 HH rating and averaging 4.2 million viewers.
Viewership peaked from 5:30 – 5:45 p.m. ET with a 3.5 US HH rating and 5.8 million viewers as Joey Logano secured the win and cut the field of drivers battling for the Chase for the NASCAR Sprint Cup from 12 to eight.
NBCSN NASCAR Sprint Cup viewership highlights include:
- With a 2.6 national HH rating and 4.2 million viewers, Sunday’s NASCAR Sprint Cup race from Talladega stands as NBCSN’s second highest-rated telecast ever.
- Viewership peaked from 5:30 – 5:45 p.m. ET with a 3.5 US HH rating and 5.8 million viewers.
- With an average of 4.2 million viewers, the race ranks as NBCSN’s most watched telecast in 4Q on record.
- In terms of digital consumption via NBC Sports Live Extra, the CampingWorld.com 500 finished with 48K uniques and 3.2M live minutes across all platforms, the second best of the season on both metrics, behind only the July 5 Daytona race.
- Compared to the average of prior 2015 Sprint Cup races, uniques are up +40% and live minutes are up +44%.
Talladega Superspeedway’s next NASCAR weekend (April 29-May 1, 2016) will kick off next spring with the GEICO 500 NASCAR Sprint Cup Series race on Sunday, May 1. The GEICO 500 will be the anchor event of the weekend, which will also consist of the ARCA Racing Series (which has competed at Talladega since 1969) race on Friday, April 29, as well as the NASCAR XFINITY Series 300-miler on Saturday, April 30.
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