Lionel Racing launching “Design a Die Cast” program for Speeding to Read

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Lionel Racing, the Official Die-Cast of NASCAR, is presenting the seven elementary schools and more than 3,500 students participating in Texas Motor Speedway’s Speeding To Read program with an opportunity to exhibit their artistic talents with its “Design A Die-Cast” competition.

Lionel Racing, in conjunction with Texas Motor Speedway and NASCAR, has created a program where kindergarten through fifth-grade students will design their own paint scheme for a NASCAR Sprint Cup Series car and the winner’s design will be recreated and produced on an actual 1:24 scale, hood-opening, trunk-opening die-cast. A winner will be selected in both the K-2nd grade division and 3rd-5th grade division and have their car presented to them in an acrylic case.

The two winners also will receive tickets to the Duck Commander 500 NASCAR Sprint Cup Series race Saturday, April 11, at Texas Motor Speedway while their classmates will receive 1:64 scale Lionel Racing-branded die-casts as an additional benefit.

 

“Developing an early love of reading is so important to a child’s on-going education and growth,” Lionel President Howard Hitchcock said. “We commend our friends at Texas Motor Speedway for encouraging students to discover the joy of reading through Speeding To Read, and we can’t wait to see the cars the students design.”

The seven schools competing in the fourth year of the Speeding To Read program designed by Texas Motor Speedway encompass four school districts (Denton, Eagle Mountain-Saginaw, Fort Worth and Northwest) in the Dallas/Fort Worth Metroplex. The schools consist of reigning champion Roanoke, Argyle’s E.P. Rayzor, Haslet’s J.C. Thompson and Fort Worth’s Carroll Peak, Eagle Mountain, Nance and Riverside Applied Learning Center.

Students are eligible for the Lionel Racing “Design A Die-Cast” competition only if they have met or exceeded their reading goals at the current midpoint of the Speeding To Read school year-long competition.  

 

The competition begins this week at the schools and the students will have nearly a month to produce their design on a NASCAR Sprint Cup Series car template sheet that consists of side and overhead views of the vehicle. Each school will vote on and submit their top design in grades K-2 and 3-5 to Texas Motor Speedway, where speedway officials and Lionel Racing will determine the winners. The designs will be judged on originality and incorporating reading and/or school elements into the design as well as having an orderly appearance that can be transferred to an authentic die-cast.

 

The winners will be presented with their die-casts at their respective schools during a full-student assembly during the week of the April 9-11 Duck Commander 500 NASCAR doubleheader weekend.

 

“Lionel Racing is giving the students a tremendous opportunity to show off their artistic talents as a result of achieving their reading goals in Speeding To Read,” Texas Motor Speedway Vice President of Media Relations Mike Zizzo said. “I’m looking forward to the excitement surrounding a child’s design coming to life and being presented to them on an actual die-cast in front of all of their classmates.” 

 

TMS PR

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