Richmond International Raceway President Dennis Bickmeier is pleased to announce the track and its charitable arm – Richmond International Raceway Cares – generated more than a quarter of a million dollars through donations and volunteer opportunities at RIR in 2013.
“We are proud to say we fueled $284,000 through track donations and volunteer opportunities generated at Richmond International Raceway,” said Bickmeier. “There is always a great need for charitable causes in the Greater Richmond Metropolitan Area and we’re happy to make a difference in the lives of our neighbors.”
Monetary and in-kind donations, as well as revenue-generating volunteer opportunities for non-profits during the track’s two NASCAR race weekends in 2013 accounted for the total sum. Additionally, the Richmond International Raceway staff invested nearly 700 volunteer hours for groups such as FeedMore, Virginia Blood Services and RIR Cares Track Laps, a fundraiser at the track where fans can drive their personal vehicles on the track in exchange for a donation.
RIR Cares Track Laps is back in 2014, with dates and sign-up information available at www.rir.com/tracklaps.
RIR PR
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