To mark the start of the NASCAR season and its first full year as a primary sponsor of Ryan Newman‘s No. 39 Chevrolet Impala, Detroit-based Quicken Loans Inc. today announced the launch of QuickenLoansRacing.com. The site provides fans an inside look at the world of NASCAR and provides unprecedented access to the world of stock car racing.
Race fans will find exclusive interviews with Newman and his Stewart-Haas Racing (SHR) teammate, three-time and reigning NASCAR Sprint Cup Series champion Tony Stewart, on the site. Additional content includes behind-the-scenes photos and videos from the Stewart-Haas race shop, interviews with the crew that helps get the No. 39 Chevrolet to the track each week, and more.
Quicken Loans has also created a racing Facebook fan page, which can be found at facebook.com/quickenloansracing.
“Sponsoring Ryan and the entire Stewart-Haas race team is an amazing experience, and one that has provided us a unique view into the racing world,” said Bill Emerson, Quicken Loans CEO. “Our goal with QuickenLoansRacing.com is to share our inside access to the race team and sport with NASCAR’s millions of race fans across the country.”
In 2012, Quicken Loans will be the primary sponsor of Newman’s No. 39 car for nine Sprint Cup races, and when not serving as a primary sponsor, the company will be an associate sponsor. Additionally, Quicken Loans will serve as an associate sponsor of Stewart’s No. 14 Office Depot/Mobil 1 Chevrolet Impala.
“I’m looking forward to the relationship with Quicken Loans in the year ahead,” Newman said. “Everyone at Quicken Loans has been very excited to be part of our sport and to share their experience with the fans. We’ll work together to make sure we create an experience on the website that is absolutely engineered to amaze.”
Quicken Loans’ first sponsorship of Newman’s No. 39 car takes place in this weekend’s Daytona 500, where they will share the car with the U.S. Army.
Quicken Loans PR
