Herr Foods, Hero Energy Shot Sponsor Reed Sorenson in Pocono 400

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Published in Sprint Cup Series News
Friday, 08 June 2012 15:43
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Herr Foods and Hero Energy Shot have teamed with FAS Lane Racing to sponsor the No. 32 Ford Fusion piloted by Reed Sorenson in this weekend's Pocono 400 at Pocono Raceway. Both companies are local to Pennsylvania and are partnering with FAS Lane Racing to increase awareness about their efforts to help the 32 million Americans that put on a uniform every day to serve and protect this country.


Hero Energy Shot, based in Paoli, Pa., and Herr's of Nottingham, Pa. are proud to team together this weekend. Herr's distributes their snack food products to over 35,000 locations and has been carrying Hero Energy Shot for the last six months building distribution and sales. Proceeds from every sale of Hero Energy Shot go to non-profit organizations that support our military, firefighters, police and first responders.


"I'm really excited to be affiliated with these two local companies that do so much to help American heroes in need," said Frank Stoddard, owner of FAS Lane Racing. "We have a lot to do to get ready for our race package on this newly paved track. We want to give our new sponsors something to be proud about and feel that we have a great opportunity to do so this year. Our crew absolutely loves the snack foods from Herr's and the Hero Energy Shots get them through their really long days getting our cars prepared for the NASCAR Sprint Cup Series."


"We'll have special guests in our pit stall this weekend who are customers of Herr's that help us grow as a company, which allows us to help those who protect and serve all of us," said Dan Leon, President of Hero Associates, LLC, the makers of Hero Energy Shot. "Herr's has helped us grow to over 4,000 locations that they service in roughly eight months and we owed it to them to say 'thank you' by being a part of this race partnership. We are hoping that the NASCAR fans, who are the most patriotic fans in America, will help us spread the word about our product and our company's mission."


FAS Lane Racing PR

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Steven B. Wilson

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