What started with a few hundred spectators at the Kingsport, Tennessee Food City location to see Junior Johnson and Terry Labonte with their Budweiser show car in August 1987 has blossomed over three decades into one of the most envied partnerships on the NASCAR circuit between popular grocery retailer FoodContinue Reading

Bristol Motor Speedway and Swaggerty’s FARM, producing premium sausage products since 1930 in Kodak, Tenn., announces today the partnership of these Eastern Tennessee-based companies. Swaggerty’s FARM and Bristol Motor Speedway have entered into a multi-year agreement that names Swaggerty’s FARM as the Official Sausage of Bristol Motor Speedway. In theContinue Reading

Powerball®, the Official Lottery Game of NASCAR®, announced today the return of its highly-anticipated national promotion, the NASCAR Powerball Playoff. First introduced last year, the season-long Powerball promotion will, again, culminate with four lottery players winning a VIP trip for two to NASCAR Championship Weekend™ in Phoenix, Nov. 8-10, andContinue Reading