Ryan Ellis and Alpha Prime Racing are proud to announce that Sweetwater Construction Corp. has agreed to a multi-year, multi-race partnership with NASCAR Xfinity Series driver Ryan Ellis. Sweetwater Construction’s 2024 partnership with Ellis will be highlighted by primary sponsorship of Ellis’ No.43 Alpha Prime Racing Chevy Camaro in theContinue Reading

Boot Barn, the largest western and work wear retailer in the nation, is partnering with legendary NASCAR team Richard Childress Racing for a dynamic partnership that includes both primary and associate sponsorship on the No. 3 Boot Barn Chevrolet and unique content creation with driver Austin Dillon. “Richard Childress, AustinContinue Reading

Kubota Tractor Corporation and ThorSport Racing today announced that Kubota will return as the Official Tractor Company of ThorSport and a primary sponsor of two-time Truck Series champion Ben Rhodes’ No. 99 Ford F-150 for six races during the 2024 NASCAR CRAFTSMAN Truck Series season. The continued partnership marks theContinue Reading