What started with a few hundred spectators at the Kingsport, Tennessee Food City location to see Junior Johnson and Terry Labonte with their Budweiser show car in August 1987 has blossomed over three decades into one of the most envied partnerships on the NASCAR circuit between popular grocery retailer FoodContinue Reading

LEGACY MOTOR CLUB today announced a partnership with D3O®, (pronounced Dee – three- oh) the world’s leading protection brand. D3O develops unique products used to protect against impact and dampen vibration. The iconic orange D3O material is used by global brands in sports, electronics, motorcycle, mountain bike, defense, law enforcement and industrialContinue Reading

Soda Sense® has extended its partnership with ThorSport Racing becoming a primary partner of Ty Majeski’s No. 98 Ford F-150 for multiple races in 2024 starting at Bristol Motor Speedway on March 16.  Soda Sense® is proud to be a leading supplier of CO2 for at-home soda maker machines, offering simple and sustainableContinue Reading

Bristol Motor Speedway is planning to transport fans back to the future so to speak during the upcoming Food City 500 weekend, March 16-17, 2024. And the track is bringing along some of its longtime friends to help run the time portal machine, including pro wrestler Bill Goldberg, legendary pitContinue Reading

Bristol Motor Speedway and Swaggerty’s FARM, producing premium sausage products since 1930 in Kodak, Tenn., announces today the partnership of these Eastern Tennessee-based companies. Swaggerty’s FARM and Bristol Motor Speedway have entered into a multi-year agreement that names Swaggerty’s FARM as the Official Sausage of Bristol Motor Speedway. In theContinue Reading