Team Penske and Discount Tire, the world’s largest tire and wheel retailer, announced today that the two companies will continue their partnership into the 2017 season. Discount Tire will return as the primary sponsor of Team Penske’s No. 22 Ford Mustang in the NASCAR XFINITY Series (NXS) next season. Discount Tire will also continue as an associate sponsor on both the No. 2 and No. 22 NASCAR Sprint Cup Series Ford Fusions and – new for next season – the company will join Team Penske’s Verizon IndyCar Series program as an associate sponsor.
A long-time supporter of NASCAR, Discount Tire joined the Team Penske family just prior to the start of the 2010 NASCAR XFINITY Series season. That year, the No. 22 Discount Tire team and driver Brad Keselowski earned a series-record 26 top-five finishes en route to the first NASCAR Championship for owner Roger Penske.
“Discount Tire is proud of its winning relationship with Roger and Team Penske. We have a shared desire of being the best at what we do, by caring for our wonderful people, teamwork and the pursuit of getting better every day” said Michael Zuieback, President of Discount Tire. “We look forward to sharing more success together.”
Since joining Team Penske’s XFINITY Series program, Discount Tire has been a key part of four championships for the No. 22 team, following up Keselowski’s 2010 driver title with back-to-back-to-back NXS Owners’ Championships in 2013, 2014 and 2015. In all, four different drivers have won races for Discount Tire at Team Penske, including Keselowski, Joey Logano, Ryan Blaney and AJ Allmendinger.
Discount Tire has made the most of its partnership with Team Penske and continues to leverage its sponsorship as one of the company’s key marketing platforms. Discount Tire engages its employees and customers at the race track and the company features all Team Penske drivers in exclusive autograph sessions at its stores across the country. In addition to an extensive showcar program that tours key markets, Discount Tire and Team Penske will continue to work on various cross promotions, including the creation of point of sale and collateral materials and the production of television commercials featuring Team Penske and its drivers.
“When you think about companies that have made a commitment and helped the grow the sport, especially in the XFINITY Series, there is no question that Discount Tire is one of the first ones that comes first to mind,” said Roger Penske. “Team Penske has developed a great relationship with Bruce Halle and the entire group at Discount Tire. They enjoy all of the success we have had together in racing, but they also maximize their partnership with our team away from the track. We are pleased to have Discount Tire back with us in 2017 and we look forward to winning more races and championships with them.”
Keselowski, Logano and Blaney are all scheduled to race the No. 22 Discount Tire Ford Mustang in 2017.
The 2017 NASCAR Sprint Cup Series season begins in February with the running of the non-points Unlimited and Daytona 500 on February 26. The NASCAR XFINITY Series also begins at Daytona on February 25. The 2017 Verizon IndyCar Series season starts March 12 on the Streets of St. Petersburg.
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