In February, Armour® canned meats and Hungry-Man® frozen entrees, portfolio brands of Pinnacle Foods Inc., launched ‘The Tastes of Victory’, an online and in-store promotion geared toward providing race fans an opportunity to win monthly prizes, including the grand prize of a custom designed 2013 Chevrolet Camaro.
More than 50,000 entries were submitted during the seven-month promotion that provided participants the chance to win monthly prizes including die-cast cars, gift cards/certificates, Armour apparel gift packs and more. Five finalists were selected at random and will enjoy an all-expenses paid trip to Concord, N.C., during the October race weekend where they will have the opportunity to win the grand prize, a custom designed 2013 Chevrolet Camaro, featuring Kevin Harvick’s No. 33 Armour®/Hungry-Man® paint scheme. The five finalists are:
Michael C. – Evergreen, Colo.
Gregory H. – Reading, Penn.
Chase H. – Fort Jennings, Ohio
Brett G. – East Islip, N.Y.
Allen R. – Mouth Olive, N.C.
Each of the five finalists will be presented with a key during a fan event at Bass Pro Shops in Concord, N.C. on Saturday, Oct. 12, one of which will start the 2013 Chevrolet Camaro. The finalist who holds the winning key will take home the high performance sports car.
The ‘Tastes of Victory’ fan event is open to the public and will be held in the Concord, N.C., Bass Pro Shops parking lot, located at the Concord Mills Mall, and will feature product displays, samples of Armour and Hungry-Man products, along with a driver autograph session. Armour Racing drivers Austin Dillon, Ty Dillon and Brian Scott are scheduled to be on site from 11 a.m. to noon Eastern Time to sign autographs for those in attendance.
Following the autograph session, Scott and the Dillon brothers will be available to members of the media from noon until 12:15 p.m. After the brief media availability, they will distribute keys to the finalists, and Armour and Hungry-Man representatives will begin the presentation to see which lucky participant will take home the new car.
RCR PR
