To honor Jeff Byrd, the dynamic President and General Manager of Bristol Motor Speedway who passed away last October, Food City officials  today announced the March 20 NASCAR Sprint Cup event at Bristol Motor Speedway will carry a new name. Known since 1992 as the Food City 500, the springContinue Reading

Set to debut during Speedweeks, GEICO Insurance unveils its new branding of the camping areas at Daytona International Speedway – the “World Center of Racing.” GEICO will leverage its widely popular marketing properties to rebrand the camping areas with the GEICO Caveman and GEICO Gecko personalities.  The GEICO Caveman CampgroundsContinue Reading