Coca-Cola is known for its marketing innovation and Daytona International Speedway has developed an impressive list of “firsts” in motorsports throughout the last six decades. Now the two companies will unveil a first for American motorsports marketing as the “World Center of Racing” becomes the inaugural NASCAR racing venue inContinue Reading
For more than two years now, Dover International Speedway has offered fans a unique opportunity to get up close and personal with the Monster Mile through its “Explore the Monster” facility tours. Well, that intimate experience is about to be enhanced with the addition of Segways to create the “SegZoneContinue Reading
At a time when wallets are tight and expendable income is shrinking, why in the world would anyone alienate their guests and potential guests? Michigan International Speedway boss Roger Curtis doesn’t know either and has vowed to never undercut loyal guests of the race track. “Contrary to what some raceContinue Reading
Serving up a one-of-a-kind experience for race fans is the number one goal for officials at Bristol Motor Speedway. With that in mind, Speedway officials today announce a new fan initiative for the upcoming IRWIN Tools Night Race Aug. 27, which delivers to fans what they crave most – faceContinue Reading
On the heels of the 2012 race dates announcement last week, Dover International Speedway officials announced today a new, three-tiered pricing program beginning with its June 1-3, 2012 race weekend, with some of the lowest prices the track has offered in more than a decade for fans who purchase theirContinue Reading
Charitable events combined to raise more than $175,000 for Sonoma County youth groups during the Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend at Infineon Raceway, June 24-26. Most of the proceeds will benefit the Sonoma Chapter of Speedway Children’s Charities, the charitable arm of Infineon Raceway, which has distributedContinue Reading
For years, family and NASCAR have been synonymous with one another. This year, children can do more than watch the cars from the grandstands, they can get close enough to touch them. Prior to the AdvoCare 500 on September 4, children of all ages have access to the pits viaContinue Reading
The high-speed thrill of NASCAR racing will take STEM (Science, Technology, Engineering and Mathematics) professional development to the high banks of Daytona International Speedway this weekend. That’s when 22 educators from nine high schools and middle schools in and around Daytona Beach come together and engage in turns, spins andContinue Reading
Save Mart Supermarkets has signed a multi-year agreement to continue as co-title sponsor of the annual NASCAR Sprint Cup Series event at Infineon Raceway, track officials announced today. The partnership continues the raceway’s long-standing relationship with Save Mart Supermarkets, a Modesto-based grocery chain. Save Mart has been either title sponsorContinue Reading
Infineon Raceway, in partnership with Panasonic, has completed a major milestone in energy conservation with the successful installation of 1,652 solar panels at the famed Northern California raceway. The project, part of Infineon Raceway’s long-standing sustainability initiative, was unveiled to the racing world press for the first time today. TheContinue Reading