International Speedway Corporation (“ISC”) today announced it has named Dennis Bickmeier President of Richmond International Raceway (“RIR”) effective immediately.  Bickmeier accepts the role from his most recent position as Vice President of Consumer Sales and Marketing for Michigan International Speedway (“MIS”).  Current RIR President Doug Fritz who has resigned toContinue Reading

Coca-Cola is known for its marketing innovation and Daytona International Speedway has developed an impressive list of “firsts” in motorsports throughout the last six decades.  Now the two companies will unveil a first for American motorsports marketing as the “World Center of Racing” becomes the inaugural NASCAR racing venue inContinue Reading