Race fans will soon be able to enjoy exclusive interviews and behind-the-scenes coverage of the 2011 racing season at Iowa Speedway in Newton, Iowa, thanks to a new weekly television show produced by Mediacom. The program, featuring Iowa Speedway’s Director of Marketing Laura Manatt and KIX 101.1’s morning show personality Todd Collins, will debut on Mediacom Channel 22 (MC22) on May 18 and run through mid-August.
The weekly, 30-minute program will air on Wednesdays at 10 p.m., Fridays at 4 p.m., and Saturdays at 11:30 a.m. on MC22. Viewers can catch the feature stories, race highlights and special events coverage at their convenience using Mediacom’s OnDemand Channel. The show will be broadcast to Mediacom customers in more than 300 Iowa communities and Illinois, Minnesota and Missouri markets.
Mediacom and Iowa Speedway are encouraging racing fans to submit suggestions for their untitled television program via Iowa Speedway’s Facebook fan page by May 6. The winner will be announced during the first show.
Mediacom, Iowa’s leading cable television and broadband provider, is also sponsoring the state-of-the-art Media Center at Iowa Speedway, enabling media outlets to enjoy digital cable television at the track.
“Iowans applaud the tremendous success of Iowa Speedway, and we feel it is important to step-up and add meaningful support through our media center sponsorship and weekly MC22 programming,” says Steve Purcell, Mediacom’s Regional Vice President. “We recognize Iowa Speedway’s value as the fastest growing economic engine in the city of Newton and the surrounding area. Our Mediacom team is proud to share in the success of this terrific Iowa asset.”
Mediacom’s weekly racing program will create a platform to showcase the concerts, drivers and events that make Iowa Speedway a regional attraction.
“A true partnership creates a win-win for everyone, and Mediacom’s sponsorship benefits race fans, Iowa Speedway’s operations staff and our media partners,” says Chuck Spicer, Vice-President of Sales and Marketing at Iowa Speedway. “We are thrilled to share exclusive driver interviews and highlights from Iowa Speedway’s 2011 racing season with fans all over the Midwest.”
The public is invited to tour Iowa Speedway Mediacom Media Center during the Open House event from 9 a.m. to noon on Saturday, May 7. Race fans are encouraged to tune-in to MC22 on Wednesday, May 18 at 10 p.m. to get a preview of the 2011 racing season, which officially begins on Saturday, May 21. Tickets are still available by calling 1-866-RUSTY-GO or visiting www.iowaspeedway.com.
Iowa Speedway PR
