For the second consecutive year, fans and companies are responding with strong support for Charlotte
Motor Speedway’s invitation to honor American troops by donating more than 4,000 tickets as part of the Let the Troops Race ticket program.
Through this patriotic initiative, fans who buy tickets to the May 29 Coca-Cola 600 at Charlotte Motor Speedway via phone, online or in the speedway’s ticket office can also purchase an additional ticket for
just $20 to send a member of the U.S. Armed Forces to the Memorial Day Weekend race.
Since the program was launched in February, fans from all over the country have been calling in to participate.
“My husband is a veteran and we’ve been coming down to Charlotte since 2008,” said Holly Ball, of Beckley, W. Va. “We love the race down there and the track and we just wanted to give back to the military members. This is our second year participating and it’s my little contribution. I
wish we could do more than two tickets a year, but this is just my way of giving back.”
In addition to individuals, several companies have responded to honor the military with the Let the Troops Race ticket program including both Coca-Cola North America, in Atlanta, and Coca-Cola Bottling Company Consolidated, in Charlotte, N.C.; FK Bearings in Southington, Conn.; GoDaddy.com, in Scottsdale, Ariz.; Herr’s, in Nottingham, Pa.; Native Trading, in Akwesasne, N.Y.; and Safety Kleen, in Port Orange, Fla. Local companies including ACN Inc., in Concord; Conder Flags, in Charlotte; J.J. Kane Auctioneers, in Rock Hill, S.C.; and OmniSource in Spartanburg, S.C., have also purchased tickets for the troops. Any company can purchase a block of tickets for troops and their families with a 25-ticket minimum purchase at the $20 per-ticket price.
“I’m amazed at the success of the Let the Troops Race Program so far,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “It shows you just how much the fans and companies care about the brave men and women who serve our country. I hope we can double the amount of tickets donated before next month’s Coca-Cola 600.”
For their donation, fans will receive recognition on the Charlotte Motor Speedway website, in the Coca-Cola 600 souvenir program for orders received before April 15 and on the world’s largest
high-definition video board that will play at the speedway during Coca-Cola 600 Race Weekend.
Companies will receive the same recognition as fans, plus inclusion in a 30-second Let the Troops Race promotional spot on the HD video board which will play at the speedway during Coca-Cola 600 Race Weekend.
Tickets will be distributed through the United Service Organizations to active servicemen and women.
The Let the Troops Race ticket program runs through May 13.
Charlotte Motor Speedway is also offering specially priced tickets for the NASCAR Sprint All-Star Race and Coca-Cola 600 to all members of the U.S. Armed Forces who wish to purchase tickets directly.
Special military pricing is available for all major events at the speedway, zMAX Dragway and The Dirt Track at Charlotte. Military personnel can contact the ticket office and provide a military identification number for specific details on pricing.
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