As Homestead-Miami Speedway celebrates its 25th anniversary this year, the U.S. Census Bureau will join the festivities as the entitlement partner for the track’s NASCAR Xfinity Series race.
The race is scheduled to run on Saturday, March 21 and will be broadcast nationally on FS1. The race is headlined by Dale Earnhardt Jr., who will be driving at Homestead-Miami Speedway for the first time since 2017 when he drove in the season-ending Ford EcoBoost 400, the final NASCAR Cup Series race of his career.
“Partnering with the U.S. Census Bureau for our NASCAR Xfinity Series race gives Homestead-Miami Speedway another tremendous opportunity for our 25th anniversary,” said Homestead-Miami Speedway President Al Garcia. “We’re honored to serve as a host track for such an important initiative that affects our entire country. We also look forward to our fans experiencing all the amenities our facility has to offer, as well the exciting racing, which will feature Dale Earnhardt Jr.”
This partnership was part of a larger announcement made by NASCAR today in which NASCAR and the U.S. Census Bureau will spread awareness and encourage nationwide participation in the upcoming 2020 Census.
In addition to its race entitlement sponsorship at Homestead-Miami Speedway, the U.S. Census Bureau will have at-track activation at Phoenix Raceway, Auto Club Speedway and Richmond Raceway. Additionally, an educational campaign will run across NASCAR’s Digital platforms and air across NASCAR programming on MRN.
“The 2020 Census is here, and we are excited to partner with NASCAR to help spread the word about the importance of the census to shaping the future of communities across the country,” said Dr. Steven Dillingham, Director of the Census Bureau. “To ensure a complete and accurate count, we need everyone. NASCAR provides us with an excellent platform to educate the public and encourage them to respond this spring.”
Every 10 years the U.S. Census records every person that lives in the country. The count, which is mandated by the U.S. Constitution, is conducted by the U.S. Census Bureau, a nonpartisan government agency. The data can be used to inform funding for services like fire stations, schools, clinics, and representation that affect communities across the country, including how many seats in Congress each state receives.
“We are honored to partner with the Census Bureau to educate our fans about the importance and benefits of participating in the U.S. Census,” said Jill Gregory, NASCAR executive vice president and chief marketing and content officer. “NASCAR is a highly effective marketing platform that reaches millions of fans residing in communities across the country. We look forward to informing our fans how they will be invited to respond to the 2020 Census online, in addition to by phone or by mail, for the first time in history.”
Tickets for the NASCAR weekend at Homestead-Miami Speedway are now available and can be purchased by calling (866) 409-RACE (7223) or visiting www.HomesteadMiamiSpeedway.com
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