Chanticleer Holdings, Inc. (NASDAQ:BURG) (“Chanticleer” or the “Company”), owner, operator, and franchisor of multiple nationally recognized restaurant brands, announced the opening of a Little Big Burger in the concession area at America’s Home for Racing, Charlotte Motor Speedway.
“We’re pleased to announce the opening of a Little Big Burger at Charlotte Motor Speedway,” said Fred Glick, the president of Chanticleer Holdings. “Charlotte Motor Speedway’s basic philosophy is to always put fans first and create memories that last a lifetime for all who pass through the gates. We believe our Little Big Burger brands philosophy is highly similar. We’re always striving to provide our customers with a memorable experience when they walk through our doors, which includes high-quality food at an affordable price point.
“During a typical race weekend, fans consume more than 34,000 slices of pizza, 9,500 gallons of soda and water, 13,500 feet of hot dogs and 309,000 pounds of ice. The newest Little Big Burger location complements the company’s existing three Charlotte-based locations, where growth continues to be fueled by a loyal and growing local customer base. Recently, Little Big Burger was named Creative Loafing’s readers’ pick for ‘Best Burger in Charlotte’.”
Glick continued, “We are especially appreciative of the continued support of our partner, brand ambassador Denny Hamlin, the Daytona 500-winning Joe Gibbs Racing No.11 FedEx Toyota Camry driver. We look forward to upcoming promotional opportunities with him and our joint partner Coca-Cola, specifically designed at driving increased customer engagement and loyalty for all brands involved.”
For 60 years, Charlotte Motor Speedway has set the standard in motorsports entertainment for fans of all ages. Known as America’s Home for Racing, Charlotte Motor Speedway is the only race vacation destination where fans can immerse themselves in the heart of NASCAR country. Visitors can attend one-of-a-kind race spectacles including the Monster Energy NASCAR All-Star Race, Coca-Cola 600 and Bank of America ROVAL™ 400; take behind-the-scenes speedway and race shop tours; explore the NASCAR Hall of Fame and drive an 800-horsepower stock car. Through every event and every decade, Charlotte Motor Speedway puts FANS FIRST with a never-ending commitment to enhance the fan experience. That tradition continues with unmatched value through affordable tickets, unparalleled pre-race entertainment and more opportunities for fans to see their favorite drivers.
The Company anticipates the newest LBB location will initially be open five days in May and potentially later for the second running of the Bank of America ROVAL™ 400 the weekend of Sept. 29.
Chanticleer Holdings PR
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