Ford Motor Company is again making NASCAR history this month as the all-new Focus Electric becomes the first all-electric pace car to ever lead the field for a NASCAR Sprint Cup Series race at the Richmond 400.
The all-new Focus Electric will perform all pace care duties at Richmond International Raceway on April 28.
“Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies,” said Mark Fields, president of The Americas. “Highlighting the Focus Electric as a pace car is a fun way to educate consumers about the kinds of benefits our electrified vehicles deliver and show people our commitment to provide Ford customers the power of choice for leading fuel economy in the vehicle that best meets their needs – from EcoBoost®-powered gasoline vehicles and hybrids to plug-in hybrids and full electrics.”
Approximately 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR, according to Ford research. Additionally, Ford race fans are 67 percent more likely to consider Ford products than general market consumers.
This marks the latest in a line of groundbreaking moments for Ford in NASCAR. In addition to being the first manufacturer to compete with a four-door sedan as its flagship model in 1998, Ford was also first to use a hybrid to start a NASCAR event when the Fusion Hybrid served as pace car for the Ford 400 at Homestead-Miami Speedway in 2008.
In January, Ford became the first manufacturer to show off its 2013 NASCAR race car when it unveiled the new 2013 Fusion racer to media in Charlotte, N.C.
The Focus Electric pace car will be unveiled for the public at the Virginia State Capitol in Richmond on April 25. Lt. Gov. Bill Bolling will deliver the Focus Electric to Richmond International Raceway, where it will serve as pace car for that weekend’s NASCAR Sprint Cup Series event.
“Our fans are customers,” said Jamie Allison, director, Ford Racing. “And just like in racing, they expect both fuel economy and performance from their daily drivers, and that’s what Ford is delivering.”
Ford Racing PR
