Speedway Motorsports Inc., a leading auto speedway owner and operator and EquiLottery Games, a live sports lottery provider, have joined forces to bring lottery games based on the results of live auto races across North America to market. This first-of-its-kind venture allows for the growth of a new category of lottery games based on live sports which will increase revenues and expand the player base for lotteries. This effort follows EquiLottery Games’ recent announcement to offer a trial of a new draw game based on the results of live horse racing through the Kentucky Lottery. Win Place Show will launch March 31, 2019 for a 90-day trial period in 45 retailers.
“We have closely followed what EquiLottery Games has accomplished in the lottery industry and the unprecedented opportunity they are delivering for the sport of horse racing,” said Speedway Motorsports Chief Strategy Officer Mike Burch. “So when they approached us about using this platform for auto racing, we were excited by the possibilities for our sport as well.”
Speedway Motorsports and EquiLottery Games will work together on implementing EquiLottery Games’ newest game concept Car Cashä, a three number lottery draw game based on the results of live auto racing. Players purchase a $5 quick pick ticket through the same terminal as lottery mainstays such as Powerball. The ticket features three randomly selected entries for an upcoming race. Winners will be determined by the results of the race with an estimated top prize of $50,000. A mobile app will give players the opportunity to track their tickets in real time, learn about upcoming races, and provide other racing-related information.
“We are very pleased to work with Speedway Motorsports to expand our offerings beyond the horse racing industry,” said EquiLottery Games CEO Brad Cummings. “This marks an important milestone as we continue to build on our vision for lottery games based on all live sports. We look forward to what we can accomplish with Speedway Motorsports as we realize our shared goals to develop new auto racing fans, expand the lottery player base, and increase funding for the good causes lotteries exist to support.”
Speedway Motorsports’ subsidiary companies own and operate speedways in eight states – California, Georgia, Kentucky, Nevada, New Hampshire, North Carolina, Tennessee and Texas. Under this agreement, both parties will pursue opportunities in those states as well as others identified as states with large auto racing fanbases.
For more information on EquiLottery Games, visit www.EquiLotteryGames.com.
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