Faster Horses Festival announced the gigantic lineup for its seventh year during a special “Faster Horses Happy Hour” live online event this afternoon, kicking off the festivities at full speed. During the fan-interactive streaming event, it was revealed that Toby Keith, Keith Urban and Zac Brown Band will headline the three-day camping festival taking place in Brooklyn, MI on July 19-21. Additional artists Brothers Osborne, Danielle Bradbery, Old Dominion, Lindsay Ell, Morgan Evans, Randy Houser, LANCO, Kip Moore, Maren Morris, Cassadee Pope, Michael Ray, Tyler Rich, Dylan Scott, Mitchell Tenpenny and Brett Young were also announced today to continue the “Michigan Tradition” (Detroit Free Press), assembling a matchless lineup, with more artists to join in the coming weeks. Pass will go on sale Friday, January 25 at 10am ET at www.fasterhorsesfestival.com.
Hosted by festival creator and President of Country Touring at Live Nation, Brian O’Connell, today’s announcement event also saw in-person cameos from Kip Moore, Cassadee Pope, Lindsay Ell and Dylan Scott as well as appearances via online from Toby Keith and Keith Urban available to watch here.
After a successful six years of what is now considered a summer staple, the three-day experience “continues to reinvent itself each year, morphing into a multidimensional entertainment event” (Toledo Blade) and continues to make effort in “tweaking aspects to the fan experience year-over-year” (MLive), enticing new fans and keeping current ones returning to the July festival. Each year, the festival makes its descent to Michigan International Speedway for the self-declared "three-day hillbilly sleepover," where audiences flock to witness star-studded performances and enjoy interactive activities such as the “Campsite Contest”, “Faster Humans Fun Run” and first-class vendors. More information on what fans can expect will be available leading up to the festival.
For more information on Faster Horses, visit www.fasterhorsesfestival.com, Twitter @faster_horses, Instagram @fasterhorsesfestival and join the conversation on Twitter, #FasterHorses.
Faster Horses is part of Live Nation’s premiere family of country music festivals spread across the country, including Watershed in George, WA; Country LakeShake in Chicago, IL, Tortuga Music Festival in Ft. Lauderdale. FL and Seven Peaks Music Festival in Denver, CO. Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Live Nation Concerts, Ticketmaster and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.