General Tire Extends Partnership with Talladega Superspeedway for the General Tire 200

Talladega Superspeedway is excited to announce that General Tire, which for over 100 years has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires, has extended its entitlement sponsorship of the General Tire 200 ARCA Racing Series event (April 26) as part of a multi-year partnership.

 “We are proud to continue our relationship with Talladega Superspeedway for another two years,” said Travis Roffler, Director of Marketing for General Tire. “When we first partnered with the track, it was because the enthusiasm of the fans there is almost unmatched in any other sport. The relationship has done a lot to increase our awareness among those fans, and we look forward to continuing our relationship for that very reason.”

The 2.66-mile venue, which will celebrate its 50th Anniversary in 2019, has hosted the ARCA Racing Series presented by Menards since the track’s initial season in 1969. The series has seen its share of close, exciting finishes at the historic track, most recently in the 2018 General Tire 200 where victor Zane Smith edged Joe Graf Jr. at the line in an eventual photo finish – the closest finish in series history.

General Tire, also the official tire supplier of the ARCA Series, has been the entitlement sponsor of the General Tire 200 since 2016.

“General Tire has been an incredible partner and we are thrilled to have them with us as we head into an exciting future,” said Grant Lynch, Chairman of Talladega Superspeedway. “Not only will we celebrate our 50th Anniversary next year in which the ARCA Series has played a major part of our history, but we will also kick off our Transformation Infield Project. We are glad that General Tire will be a part of both.”   

The first aspect of the $50 million Transformation – The Talladega Superspeedway Infield Project that will allow fans to be immersed into motorsports at the mammoth venue like never before is the Oversized Vehicle Tunnel that is currently under construction. Scheduled for completion during the track’s spring tripleheader weekend, the tunnel will be open 24 hours.

In addition, there will be the new 67-spot Finish Line Premium RV area, as well as new Infield Shower Trailers for the weekend that will also feature the NASCAR Xfinity Series’ Talladega 300 (Saturday, April 27) and the Monster Energy NASCAR Cup Series’ GEICO 500 (Sunday, April 28). For ticket information, call 855-518-RACE (7223) or log on to