Whelen Engineering to Sponsor First Xfinity Series Race at Updated ISM Raceway

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ISM Raceway announced today that Whelen Engineering will serve as the title sponsor of the NASCAR Xfinity Series semifinal playoff race at ISM Raceway on Saturday, November 10th.

The Whelen Trusted to Perform 200 will be the first Xfinity Series race officially held at the track following its two-year, $178 million modernization project, part of Opening Weekend on November 9, 10 and 11. The sponsorship marks a continued commitment to the modernization of ISM Raceway by Whelen, which has also been heavily involved in the development of the lighting system for the new, cactus-shaped flag stand which will mark the new location of the start/finish line.

“Whelen has been a great partner within the industry and they have been amazing to work with as we put the finishing touches on our new venue,” said Scott Rovn, Vice President of Sales and Communications at ISM Raceway. “We’re thrilled that they have signed on as the title sponsor for this year’s Xfinity Series semifinal race, the Whelen Trusted to Perform 200.”

Based in Chester, Conn., Whelen Engineering designs and manufactures high-quality audio and visual warning equipment for Automotive, Aviation, and Mass Notification industries worldwide and employs more than 1,500 people at its facilities in Chester and Charlestown, N.H. Whelen has supported NASCAR for more than 25 years through numerous activations.

“We’ve always been about innovation, both within our products and within our partnerships,” said Peter Tiezzi, General Manager of Motorsports at Whelen. “The new ISM Raceway is the epitome of innovation in motorsports venues, and we could think of no place better to hold the very first Whelen Trusted to Perform 200.”

Tickets are available online at ISMRaceway.com, by phone at 1-866-408-RACE (7223) or in person at the ISM Raceway ticket office.

ISM PR

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