Darlington Raceway launches mobile web site

With nearly 95 percent of its race fans utilizing a cell phone for personal use, Darlington Raceway has launched its mobile web site, designed to keep fans updated with year-round news and race information for its upcoming NASCAR Sprint Cup Series Southern 500® race weekend on May 11-12.

The mobile web site can be viewed by visiting DarlingtonRaceway.com from your Sprint Smartphone or other mobile devices including the iPhone and Blackberry.

The new mobile web site gives fans access to the latest Darlington Raceway news and also provides the most recent race weekend information, including schedules, race day traffic and ticket information. Fans who are traveling to Darlington on race day can utilize the directions feature, which will map their route to the track with GPS navigation.

The site also features a history section for fans to learn about the over 60 years of historical significance the track has played in NASCAR and to the state of South Carolina.

Entry lists and starting lineups for the Southern 500 and Nationwide Series VFW Sport Clips Help a Hero 200 will also be posted on the mobile web site the week of the race.

“It’s not surprising that most of our fans carry a cell phone or mobile device so launching a mobile web site to give them the most up to date information about Darlington Raceway and the Southern 500 race weekend only makes sense,” track President Chris Browning said. “With the ever evolving and fast-paced world of technology our new mobile web site is a quick and easy way to access information and keep our fans informed.”

Darlington Raceway