In response to fan feedback over the past year, Richmond International Raceway is implementing improvements to the RICHMOND NATION Season Ticket Program. The 2018 season ticket renewal campaign begins on July 7 with returning patrons having the ability to hold their same tickets for only $10.
One of the most beneficial fan improvements is the shift in the timing of the renewal campaign from the holiday season (November to January) for 2017 to the upcoming 2018 campaign, which will commence on July 7. This placement between Richmond’s spring and fall race weekends allows for 27 more days for patrons to renew their tickets than last year. RICHMOND NATION fans can hold their tickets for only $10, and then have until March 23 to pay off their tickets for the spring race and August 24 to complete payment for the fall race.
Other adjustments for 2018 include broadening the scope of what it means to be a RICHMOND NATION season ticket patron, adding a more substantial price break with the more tickets that are purchased, and a promise from Richmond to deliver season tickets as early as a month sooner next year.
Richmond President Dennis Bickmeier says the changes are in direct response to discussions with fans, which also led to the return of the NASCAR in Richmond spring race to a Saturday date “under the lights.”
“Nothing is more important to us than giving our loyal fans what they want,” said Bickmeier. “Fans shared that they did not want a renewal period over the holiday season, and they wanted more time to complete payment for their tickets. Our staff researched many options, and we look forward to rolling out this the new RICHMOND NATION Season Ticket Program for the 2018 season.”
With the change in the renewal calendar, the public on-sale date will move up three months, allowing for NASCAR fans to purchase tickets for the 2018 Richmond races in time for the holiday season. 2018 tickets go on sale to the public beginning December 1, which is two months earlier from the 2017 renewal campaign.
“Our tickets not being on sale during the holiday season has been a long-standing complaint from our fans, so with the new renewal calendar we’re able to make this position change,” says James Hall, Director of Ticketing & Guest Services. “Our goal is to have tickets on sale every day of the year, and we have now moved in that direction.”
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