What better way to support the “Buy Local” initiative than to do it yourself? In the spirit of buying local, Richmond International Raceway president Dennis Bickmeier announced today a partnership with local advertising agency Barber Martin.
A 24-year-old shop located in metro Richmond, Barber Martin is a full-service agency that oversees the advertising platform for a wide variety of Richmond based companies, including Adolf Jewelers, West Broad Honda, Wealthcare Capital Management, VCU School of Business, Chesterfield Auto Parts, Capitol Region Airport Commission, and Southern States Cooperative. The Barber Martin team will assist RIR with print, television, radio and out-of-home messaging and promotions for the 2012 season.
“We are excited about this new partnership with Barber Martin,” explained RIR president Dennis Bickmeier. “They are a well respected agency that knows the Richmond and surrounding markets and share our values of integrity and commitment to our customers. They understand our fan base and are committed to helping us create a memorable experience for our fans.”
Barber Martin will also assist RIR as the track celebrates 60 years of NASCAR racing by encouraging fans to share their memories and stories about races at RIR, as well as help the fans create new memories.
“RIR is just such a unique Richmond institution. And we’ve always looked back fondly on the work we did with the track many years ago,” says Robyn Deyo, President of Barber Martin. “So we’re genuinely excited to be able to work with them again. They have a great team over there that really ‘gets it’ so we’re looking to accomplish big things with them.”
RIR PR
