Talladega Superspeedway fans, get ready to “gear up” at the Fanatics NASCAR Trackside Superstore, set to make its return to NASCAR’s biggest and baddest track during this weekend’s tripleheader slate of races, featuring the GEICO 500 NASCAR Sprint Cup Series race Sunday. The Fanatics Superstore, located in the Fan Zone, outside the frontstretch near Turn 4, offers fans a unique and efficient way to shop for the merchandise of their favorite drivers.
Fanatics, the largest retailer of officially licensed sports merchandise has revolutionized the trackside shopping experience, providing fans with a larger product selection featuring 58 drivers and 25 teams. This one-stop shop offers fans a quick and easy checkout, along with a functional way to browse thousands of items.
Race fans attending this weekend, which will also feature the ARCA Racing Series General Tire 200 and the NASCAR XFINITY Series Sparks Energy 300, will shop in the shade under a 60,000 square-foot tent, browsing comfortably through the “walk in” 16 x 10-foot modules dedicated to the drivers and teams. In addition to the NASCAR Trackside Superstore, the Fan Zone is also the location for many other fan-friendly exhibits and displays and activities throughout the weekend.
“Talladega Superspeedway’s and NASCAR’s goal is to always improve the fan experience,” Talladega Superspeedway Chairman Grant Lynch said. “For merchandising, we have found the right partner to deliver more and provide a unique setting for our fans to experience. Fanatics brings a large assortment of products, more contemporary designs and lots of new brands to our events. It’s their core business. They know what’s hot right now, and I believe that race fans are going to love what they find in the superstore again this year.”
Since its inception, the Fanatics NASCAR Trackside Superstore continues to evolve and enhance the fan shopping experience. Looking into the future, there are hopes to have the implementation of customized race winner fan gear that fans can purchase at the conclusion of the race.
The action at Talladega kicks off on Friday with practice sessions for the Sparks Energy 300 for the NASCAR XFINITY Series and GEICO 500, as well as practice, qualifying and the drop of the green flag for the General Tire 200 ARCA Racing Series Presented by Menards at 5 p.m. CDT. Saturday’s schedule includes qualifying for the GEICO 500 as well as time trials and the start of the Sparks Energy 300 at 2 p.m. CDT. Later that evening, Big & Rich featuring Cowboy Troy, will headline the traditional Infield Concert. Country Music’s best-kept secret, Eric Lee Beddingfield, is set to open the event at 7:30 p.m. Admission is free with a GEICO 500 ticket. The GEICO 500 race is set for Sunday at 12:00 p.m. (CDT).
For ticket information, including many upgrade opportunities, for the GEICO 500, Sparks Energy 300 and General Tire 200 events, log on to www.talladegasuperspeedway.
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