Today, NASCAR announced ABB as a founding partner of the Chicago Street Race Weekend, which will be held from July 6-7 in Grant Park. As a founding partner, ABB will have official presenting, marketing, and promotional rights for the Chicago Street Race Weekend including the NASCAR Cup Series’ Grant Park 165 and NASCAR Xfinity Series’ The Loop 110 races.
ABB will be featured prominently and integrated into the Chicago Street Course with significant branding in Turns 3-5. The ABB brand will have visibility throughout the Chicago Street Race Weekend with additional on-course branding in a dedicated founding partner section as well as the historic start-finish line near Buckingham Fountain, fan entrances, DraftKings Stage, wayfinding signage, and other locations throughout the event’s footprint.
“As a technology leader in electrification and automation, the Chicago Street Race will showcase how ABB is helping accelerate the energy transition in the United States,” said Ralph Donati, ABB Executive Vice President. “ABB provides technology to keep businesses, homes and industry running efficiently, reliably and safely.”
Through its footprint at the Chicago Street Race, ABB will help educate NASCAR fans on initiatives that create a positive impact on communities through energy efficiency, including the reduction of energy costs in homes and businesses, improving industrial operations through energy efficient technologies, and helping to fortify the grid-to-charger infrastructure for electric transportation.
To download the ABB and Chicago Street Race logos, click here.
“The Chicago Street Race is one of the boldest events in the history of NASCAR, so we are proud to welcome ABB as an innovative partner for this one-of-a-kind sports and entertainment event,” said Julie Giese, Chicago Street Race President. “The Founding Partner model is really unique to the Chicago Street Race, and we can’t think of a better organization to add to this incredible list of partners for our second-ever Cup Series street race.”
ABB will be featured on the NBC broadcasts of the Chicago Street Race Weekend, Motor Racing Network and SiriusXM Radio national radio broadcasts, and have an expansive presence on NASCAR’s digital platforms.
ABB joins McDonald’s, Xfinity and Blue Cross and Blue Shield of Illinois as the founding partners of the Chicago Street Race.
NASCAR PR
