The NASCAR Sprint Cup Series race at New Hampshire Motor Speedway has received an entitlement boost from the makers of 5-hour ENERGY shots before it drops the green flag next weekend. Speedway officials announced on Monday that the energy shot will be the title sponsor for the 5-hour ENERGY 301 on July 19.
The 5-hour ENERGY 301 will cap off the Magic Mile’s 25th anniversary race weekend, July 17-19, joining a jam-packed schedule that includes XFINITY Series, Whelen Modified Tour and K&N Pro Series East races.
“5-hour ENERGY shots have made a significant impact in the motorsports world and this entitlement sponsorship is another example of their continued support in the sport of NASCAR,” said David McGrath, vice-president of corporate sales at NHMS. “I have confidence that everyone at the makers of 5-hour ENERGY will see the impact of their race sponsorship here in the New England region and look forward to working with them for the foreseeable future.”
With a significant presence in NASCAR for nearly a decade, 5-hour ENERGY shots are the primary sponsor of Clint Bowyer’s No. 15 Toyota. Bowyer is a two-time New Hampshire Motor Speedway winner and was the first driver to ever win a race across the Granite Stripe, the speedway’s start/finish line, installed in September of 2011.
“New Hampshire Motor Speedway is a special track for us and Clint, and we’re proud to play a part in the 25th anniversary weekend,” said Melissa Skabich, communications director for the makers of 5-hour ENERGY.
The 5-hour ENERGY 301 will drop the green flag at 1:30 p.m. on Sunday, July 19, live on NBC Sports Network.
NHMS PR
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