Daytona International Speedway (DIS) today announced that Schneider Electric, a global specialist in energy management, has become the latest partner in the “We Built Daytona” marketing platform for the $400 million DAYTONA Rising redevelopment project.
Schneider Electric will provide a single view into all critical infrastructure systems through its EcoStruxure solution, allowing for a reliable and energy efficient fan experience. Additionally, Schneider Electric will coordinate with its other partners to provide an integrated solution including power distribution, electrical metering, building management controls and further integration of elevators, escalators, lighting, fire systems and generators.
“Schneider Electric is pleased to have been chosen to provide important infrastructure, energy and integration solutions for the new Daytona International Speedway,” said Jim Sandelin, Senior Vice President, Schneider Electric. “As we do with thousands of other top-tier organizations around the globe, our focus will be to help the DAYTONA Rising project be successful for the surrounding community, race teams, fans and everyone associated with DIS. We’re pleased to partner with such a prestigious organization and look forward to using the new DIS as another example of the value Schneider Electric brings to customers.”
The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreement were not disclosed.
“We’re thrilled to welcome Schneider Electric to our ‘We Built Daytona’ family of partners,” said Daytona International Speedway President Joie Chitwood III. “Their leading solutions are an ideal fit for our needs and will help to power the massive DAYTONA Rising project.”
Schneider Electric joins the growing list of “We Built Daytona” partners, including Kingspan Insulated Panels, USG Corporation (NYSE:USG), CommScope, Sherwin-Williams, Big Ass Fans, ROSSETTI, Walter P. Moore and M-E Engineers.
Following construction, Schneider Electric will receive special recognition as a “We Built Daytona” partner within the facility, along with brand exposure opportunities via digital display boards.
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