Natural Bridge Speedway adds The Joie of Seating as major sponsor

Natural Bridge Speedway officials are thrilled to welcome The Joie of Seating as the title sponsor of the Sportsman division.

As part of The Joie of Seating’s partnership with Natural Bridge Speedway, the Sportsman division champion with receive a free diamond seat package courtesy of The Joie of Seating.

In addition, the runner-up finishers in each of the other divisions at Natural Bridge Speedway will receive $300 gift certificates to The Joie of Seating.

“Having the support of a company like The Joie of Seating and a businessman like Randy LaJoie is crucial to what we do at Natural Bridge Speedway,” said Natural Bridge Speedway Promoter Amanda Bradley. “Randy is a fantastic advocate for safety in motorsports and motorsports in general and we’re honored to have him and his company, The Joie of Seating, involved at Natural Bridge.”

Founded by two-time NASCAR Xfinity Series champion Randy LaJoie, The Joie of Seating creates custom molded aluminum fitted seats for some of racing’s best and brightest competitors.

Every seat built in The Joie of Seating shop in Concord, North Carolina, is custom built for the driver and designed to keep them contained and prevent them from moving during impact.

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“Short-track racing is one of the most important parts of racing in the United States, but it’s also the level where safety is often overlooked by competitors,” said LaJoie, who was selected as one of NASCAR’s 75 Greatest Drivers in 2023. “My goal has always been to teach racers at places like Natural Bridge the importance of having the right seat to keep them safe when they race.

“I’m thrilled to be able to work with Amanda Bradley and provide a diamond seat package to the champion of the Sportsman division at Natural Bridge. If by doing this I can help prevent one more serious injury, then it will be worth it.”

Natural Bridge Speedway returns to action this Friday and Saturday, April 26-27. Friday’s event features a $1,500-to-win Crate Late Model feature and a Street Stock event alongside practice for the Steel Block Bandits.

Saturday’s event is headlined by the $5,000-to-win Steel Block Bandits event. Also on the card are features for the Sportsman, Little Rascals and Rookies divisions. For more information, visit