Ollie’s Bargain Outlet Named ‘Title Sponsor’ of NASCAR Nationwide Series Race at Michigan

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Ollie’s Bargain Outlet, one of America’s largest discount retailers, is pleased to expand its relationship with NASCAR and start a new partnership with Michigan International Speedway as the title sponsor of the Nationwide Series race on June 14:  the Ollie’s Bargain Outlet 250.  

“We are excited to announce Ollie’s Bargain Outlet as sponsor of the NASCAR Nationwide Series race at MIS in June,” track President Roger Curtis said. “Ollie’s Bargain Outlet is growing their presence in the region and this partnership provides them with a great opportunity to reach our fans and grow ‘Ollie’s Army,’ as their loyal customers are known.”

As title sponsor and supporter of NASCAR, Ollie’s Bargain Outlet is bringing its motto of “Good Stuff Cheap” to NASCAR’s fastest track. Ollie’s is offering fans a $20 Ollie’s Bargain Outlet 250 ticket – a 50% savings – for the race on Saturday, June 14. But fans need to act fast as this offer is only available Friday, June 6 – Sunday, June 8 on the Ollie’s Bargain Outlet website: www.ollies.us.

“Ollie’s is thrilled to sponsor the June Nationwide race at Michigan International Speedway,” said Ollie’s Bargain Outlet President and CEO Mark Butler. “Some of our best customers are loyal NASCAR fans and we also want to share our brand with other folks who may not have discovered Ollie’s yet. We’re equally excited that fans will be able to purchase discount tickets this weekend to join us at the June 14th race, courtesy of Ollie’s. That’s our business – bringing you Good Stuff Cheap!”

Ollie’s Bargain Outlet is one of America’s largest retailers of closeouts, excess inventory, and salvage merchandise. Known for its catch-phrase “Good Stuff Cheap,” the discount retailer sells real brands at real bargain prices and the inventory is always changing, making each visit fun and exciting. Merchandise includes discontinued items, manufacturer overstocks, package changes and more. Ollie’s buyers scour the world looking for great deals that they can pass along to customers.

Ollie’s Bargain Outlet entered the Michigan market in 2012 and currently operates nine stores in the state with a 10th location opening later this month. Companywide, Ollie’s operates 163 stores in 16 states in the eastern third of the United States. The discount retailer has been and continues to experience rapid store growth.

As title sponsor, Ollie’s will market its brand through television, radio, digital and print mediums on a state and nationwide basis. The discount retailer will also gain access to the tremendous social media networks already built by MIS and NASCAR by utilizing the hashtag #ollies250 to communicate with fans before, during and after the race.

Ollie’s Bargain Outlet has supported the sport of racing for over a decade through various driver and track sponsorships. The retailer has ongoing relationships with drivers Kevin Harvick, Kasey Kahne and others.

MIS PR

Speedway Digest Staff
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