The GEICO Gecko®, which travels the country spreading good news about GEICO, was recently at Talladega Superspeedway with track Chairman Grant Lynch showing excitement and anticipation for the GEICO 500 at NASCAR’s Most Competitive Track on Sunday, October 19.
Officials from GEICO and Talladega announced the new race entitlement partnership last week. As part of the agreement, GEICO was also named the Official Auto, RV, Motorcycle and Powersport Insurance Provider of Talladega Superspeedway.
The track is not only the biggest and steepest facility (2.66-mile, 33-degree) in NASCAR, but also has the most acreage (3,000) for vehicle parking and camping, including the only FREE camping on the NASCAR Sprint Cup Series circuit. NASCAR’s Talladega Superspeedway offers both reserved and unreserved campgrounds throughout the property, 13 of which have been sponsored by GEICO since 2011.
“We are thrilled with our expanded partnership with GEICO, a Fortune 500 company with a sterling reputation and a perfect fit with our passionate fan base,” said Lynch. “While GEICO has been our partner for years with their sponsorship of various campgrounds around the facility, having the entitlement of our October Sprint Cup Series race will allow the company to extend its reach to all Talladega and NASCAR fans. The wild card race at Talladega (sixth race in NASCAR’s Chase for the Sprint Cup Series Championship) has long been a tradition in the sport and we couldn’t be happier that it’s now the GEICO 500.”
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