Bristol Motor Speedway extends partnership with Food City

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The March 2014 pilgrimage to the Last Great Colosseum just became more affordable for season ticket holders as Bristol Motor Speedway and Food City announce a five-year partnership extension and unveil the new “Fuel for Fans” program.

The program loads two Food City Gas-N-Go Fuel Bucks stops on the iBelong Membership card/Food City ValuCard of every iBelong member and BMS season ticket holder, good for 15 cents off each gallon of gas up to 20 gallons at all Food City Gas-N-Go locations.

Additionally, Food City is offering a third discounted fill-up to iBelong members who spend more than $15 at one of their stores prior to March 16.

“This latest extension takes the partnership between Food City and Bristol Motor Speedway beyond the 25-year mark, and when a relationship lasts that long you begin to view each other as more than business associates. You become friends and family,” said BMS General Manager Jerry Caldwell.

“We also view our season ticket holders as members of the BMS family as well and are committed to elevating their visit any way we can. They remain dedicated, even through recent economic challenges, and this is one way we, along with our partners at Food City, can express our appreciation.”

Food City officials also see the program as a means of honoring BMS fans for their continued loyalty.

“We are pleased to announce the extension of our relationship with Bristol Motor Speedway and offer the Fuel for Fans program as a way to thank those who have faithfully supported this longtime partnership,” said Steve Smith, president and CEO of K-VAT. “It is the mission of Food City to provide value to our customers as they shop for the staples of everyday life, and this program allows us to extend that value to those who support us both in our stores and at the Speedway.”

BMS PR

Speedway Digest Staff
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