The Specialty Equipment Market Association (SEMA) show in Las Vegas features a who’s who of the auto industry. And Michigan International Speedway boss Roger Curtis will be a panelist at the annual trade show Tuesday.
Curtis is part of a panel on innovation and fan experience at NASCAR events.
“It is an honor to be asked to be part of this prestigious event,” Curtis said. “The SEMA show brings the best of the industry together in one location to discuss all things related to the automobiles. I look forward to sharing our plans about enhancing the fan experience initiatives in NASCAR and how we can work together to make it successful.”
Curtis joins NASCAR Vice President of Innovation and Racing Development Gene Stefanyshyn; Jim Campbell, Vice President of General Motors Performance Vehicles and Motorsports; Jamie Allison, Director, Ford Racing; Beth Paretta, Director SRT Brand and Motorsports, Chrysler; Wilfried Eibach, Chairman Eibach Group; Yves Morizot, Chairman Stand21.
NASCAR President Mike Helton will serve as keynote speaker during the Racing and Performance session.
Michigan International Speedway has implemented several fan experience initiatives over the past years, including installing WiFi for guests. With the help of ISC, the free WiFi hotspots around the racetrack are available to all cell phone carriers. Fans are able to stay up to date on the latest happenings in NASCAR and set their fantasy line up right from the track. They can use the app, download interactive maps, buy tickets and stay in touch with loved ones back home – all using free WiFi.
In addition, ISC last week unveiled its plan to provide race fans with the sport’s first fully-integrated multi-media race-day experience across all its motorsports facilities over the next few years. ISC and its partners have committed to complete fan enhancements through 2015 at all its facilities, including installation of digital high-definition video screens, unique, at-track content and enhanced connectivity.
MIS has been instrumental in opening the 1,400 acres of the facility to auto manufacturers as a neutral testing ground. Located in the heart of America’s automobile manufacturing and testing, the track has multiple intersections, a road course that goes through remote areas to offer real life situations in a secure environment, obstructions and a recently repaved road course in the infield. In addition, the large skid pad on the back stretch offers an opportunity to test how cars talk to each during quick braking, scalability and other evasive maneuvers.
The racetrack is a perfect, neutral testing location for manufacturers and suppliers.
SEMA consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and much more. The SEMA Show is the premier automotive specialty products trade event in the world. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.
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