AdvoCare to Sponsor Labor Day Weekend Night Race at Atlanta Motor Speedway

AdvoCare International, LP, an award-winning, premier health and wellness company headquartered in Plano, TX., will be the title sponsor for Atlanta Motor Speedway’s NASCAR Sprint Cup Series night race on Sept. 4, 2011.

The multi-year contract between AdvoCare and the Speedway calls for AdvoCare to sponsor the track’s Labor Day Weekend NASCAR Sprint Cup Series night race in addition to being the official performance elite products of the Speedway. The partnership also adds to the strong AdvoCare history and relationship to both sports and motorsports. NASCAR figures utilizing AdvoCare products include Mark Martin, Richard Petty and NASCAR Camping World Truck Series veteran driver David Starr. The AdvoCare National Spokesperson is New Orleans quarterback Drew Brees.

“We recognize this as an extraordinary way to move our relationship with the motorsports community to the next level. This will be a great time for NASCAR fans to learn more about and benefit from the AdvoCare products and business opportunity. We are excited by what it will mean for everyone involved,” said AdvoCare President and CEO Richard Wright.

AdvoCare is also a platinum sponsor of Operation Homefront, an organization dedicated to providing emergency assistance to those serving in the military and their families.

Atlanta Motor Speedway PR