Great Clips® Named Title Sponsor of NASCAR “Fast Friday” in Sonoma

Sonoma Raceway will kick off NASCAR’s dynamic new two-day qualifying format with “Great Clips® Fast Friday” at the 2013 Toyota/Save Mart 350 Sprint Cup Series event, the raceway announced today.

Great Clips, the world’s largest salon brand, will become title sponsor of this critical practice day on Friday, June 21, as NASCAR and the raceway unveil an exciting new NASCAR Sprint Cup Series qualifying procedure for Northern California race fans. This final timed practice session on Great Clips Fast Friday will lock in groups for qualifying on Saturday morning.

“We’re looking forward to this partnership with Sonoma Raceway and helping support a great event for not only race fans, but for the Sonoma-area community as well,” said Jessica Jimoh, associate marketing manager for Great Clips. “Great Clips has been an active sponsor of motorsports for more than 10 years and with more than 100 Great Clips salons in the Northern California area, this was a natural extension for us.”

In addition to becoming title sponsor of Fast Friday, Great Clips continues as the Official Hair Salon of Sonoma Raceway for the second consecutive year. Great Clips will also set up a mobile salon at the raceway during the NASCAR Sprint Cup Series and IZOD IndyCar® Series event weekends. Stylists from local salons will give haircuts for a suggested donation of just $10, with proceeds benefiting Speedway Children’s Charities, the charitable arm of Sonoma Raceway.

“Great Clips is a terrific brand with a young, active customer base,” said Steve Page, president and general manager of Sonoma Raceway. “They are a perfect fit for this dynamic new feature of our race weekend and we look forward to working with them to help promote it.”

The one-year agreement also includes hospitality, signage and other assets during race weekend. Great Clips will also receive the right to use the Sonoma Raceway name and logo for promotional purposes.

Sonoma Raceway PR