The Goodyear Tire & Rubber Company (NYSE: GT), the exclusive tire supplier for NASCAR’s three major national series, is creating one of the most unique interactive experiences at this year’s Daytona 500.   In support of the brand’s fully integrated “Racing Wouldn’t be the Same Without Goodyear” marketing platform, Goodyear’sContinue Reading

The National Association for Stock Car Auto Racing (NASCAR) today celebrated the outstanding achievements of ground-breaking individuals and organizations in the area of diversity at the fifth annual NASCAR Diversity Awards Luncheon. “NASCAR, its teams, tracks, sponsors and industry stakeholders are committed to diversity throughout the sport,” said Marcus Jadotte,Continue Reading

Race fans visiting Daytona International Speedway for the season-opening Daytona 500 will have the opportunity to experience the Team Chevy Racing Display, filled with show cars, production vehicles, GM Performance Parts crate engines, parts and accessories, and participate in question-and-answer sessions with NASCAR champions Tony Stewart, Jimmie Johnson and JeffContinue Reading

As Daytona prepares for the upcoming Daytona 500, select Walmart stores will offer authentic NASCAR merchandise and host exclusive fan events starting Tuesday, Feb. 21. Customers are invited to attend these special events and enjoy racing show cars and simulators, along with special appearances by Jeff Burton and Miss CoorsContinue Reading