Bobby Labonte Racing (BLR) announced today it has entered into an agreement with Mountain Khakis® to be an official apparel partner of the team during its 2012 race season. The team, including four-time Lucas Oil Late Model Dirt Series champion Earl Pearson Jr. will be clothed in MK apparel throughoutContinue Reading
Race fans visiting Daytona International Speedway for the season-opening Daytona 500 will have the opportunity to experience the Team Chevy Racing Display, filled with show cars, production vehicles, GM Performance Parts crate engines, parts and accessories, and participate in question-and-answer sessions with NASCAR champions Tony Stewart, Jimmie Johnson and JeffContinue Reading
Award-winning filmmaker Marshall Curry, whose first two documentaries for POV (Point of View) have been nominated for Oscars® ( Street Fight in 2006; If a Tree Falls: A Story of the Earth Liberation Front , in 2012), returns to POV for a third time with Racing Dreams , a chronicleContinue Reading
As Daytona prepares for the upcoming Daytona 500, select Walmart stores will offer authentic NASCAR merchandise and host exclusive fan events starting Tuesday, Feb. 21. Customers are invited to attend these special events and enjoy racing show cars and simulators, along with special appearances by Jeff Burton and Miss CoorsContinue Reading
At 8am on February 23, Krispy Kreme Doughnuts will launch its 75th Birthday celebrations with the revealing of a Sweet Surprise for its fans, and the unveiling of the newly branded #2 Krispy Kreme Race Car at Krispy Kreme, 980 International Speedway Blvd, Daytona Beach, Florida, 32114. On FebruaryContinue Reading
To help celebrate Tony Stewart’s incredible 2011 NASCAR Sprint Cup championship, race fans can enter for a chance to win a 2012 Camaro Synergy Edition and meet Stewart at the race track at www.WinCamaroSynergy.com now through March 20, 2012.One Grand Prize Winner will receive a 2012 Camaro Synergy Edition, andContinue Reading
Daytona International Speedway (DIS) is the most recent professional sports venue to adopt Activator, the cloud-based partnership management platform, as well as the first speedway to actually go live with dedicated channels for Coca Cola and Anheuser-Busch. “We chose Activator to keep our key marketing partners updated, informed andContinue Reading
Sports Marketing Consultants Inc (SMC) announced today that they have been retained by Florida-based Creative Recycling Systems (CRS) as their agency of record for all motorsports-related business. Creative Recycling Systems is recognized as a global leader in the recycling of surplus and end-of-life electronics. CRS has pioneered the development andContinue Reading
NASCAR announced today that Florida-based Creative Recycling Systems, Inc. (CRS), a leader in the processing of end-of-life electronics, has joined the stable of Official NASCAR Green Partners. CRS supplies small, mid-size and Fortune 100 companies, government agencies, non-profit organizations, educational institutions and concerned citizens with the best solutions for electronicsContinue Reading
The bright lights of the “World Center of Racing” will shine on the stars of NASCAR’s regional and touring series, as NASCAR announced today Daytona International Speedway will host the inaugural “UNOH Battle At The Beach” on Feb. 18-19, 2013. The two-days of racing will be headlined by three non-pointsContinue Reading