As the Talladega area prepares for the upcoming Aaron’s 499, select Walmart stores will offer authentic NASCAR merchandise and host exclusive fan events starting May 3. Customers are invited to attend these events with a special appearance by Bill Elliott and Dale Earnhardt Jr., and enjoy show car and simulatorContinue Reading

NASCAR Media Group, the full-service video and digital production company of NASCAR, last night received a Sports Emmy Award for “Inside the Headsets,” a television program which aired on SPEED the night after the annual NASCAR Sprint Cup All-Star Race last May. The win was the second in three yearsContinue Reading

Australian racecar driver Michael Lia has seen a tremendous growth in support and interest in his racing career through his website MichaelLiaRacing.com, which continues to soar with unique visitors and hits. Since the site’s initial launch six months ago, a recent surge of online support has lifted the views toContinue Reading

With the launch of the new NASCAR.COM digital experience scheduled for Jan. 1, 2013, NASCAR Digital Media announced today a key hire with the addition of Colin Smith. Formerly Raycom Sports’ vice president, new media and distribution, Smith was named managing director, digital platform for the sanctioning body’s digital properties.Continue Reading

Sports Marketing Consultants, Inc (SMC), a leader in the acquisition and activation of motorsports sponsorships is proud to announce its role in the recently announced partnership between JR Motorsports and the American Coalition for Clean Coal Electricity (ACCCE). The sponsorship agreement between ACCCE and JR Motorsports includes primary branding onContinue Reading