NASCAR announced today the addition of six new members to its Integrated Marketing Communications (IMC) department, part of NASCAR’s on-going strategic plan to strengthen its Communications function within the organization. These personnel moves will help advance several key NASCAR business objectives – targeting the youth market, welcoming and growing theContinue Reading

Race Highlights: RCR teammates finished eighth (Clint Bowyer), 10th (Kevin Harvick), 11th (Jeff Burton) and 16th (Paul Menard). Bowyer’s eight-place finish was his 11th top-10 finish of the 2011 NSCS season. Bowyer earned the 10th-best driver rating in the 43-car field with a 91.1 according to NASCAR’s Loop Data StatisticsContinue Reading

NASCAR and the Goodyear Tire & Rubber Company today jointly announced they have signed an extended agreement for Goodyear to continue as the exclusive tire used in NASCAR’s top three racing series for the next five years. The agreement, which extends through the 2017 season, renews Goodyear as the “ExclusiveContinue Reading

Experienced sports marketing and sales executives Brent Schoeb and Patrick Merna have joined the Indianapolis Motor Speedway, focusing on corporate partnership and sales services for the facility and its events. Schoeb will serve as the director of corporate partnerships, overseeing the IMS corporate partnership sales strategy and corporate partnership salesContinue Reading