As the 2012 Betty Jane France Humanitarian Award nominations kick into high gear, the contest’s 2011 winner, Robert Weaver, had a street named in his honor last week in Talladega, Ala. The city of Talladega recognized Weaver by renaming a street “Weaver Way” to acknowledge his charitable accomplishments. Nominations forContinue Reading

As Martinsville prepares for the upcoming Goody’s Fast Relief 500, select Walmart stores will offer authentic NASCAR merchandise and host exclusive fan events starting March 28. Customers are invited to attend these special events and enjoy real stock racing car displays, a special appearance by Miss Coors Light, and racingContinue Reading

As Fontana prepares for the upcoming Auto Club 400, select Walmart stores will offer authentic NASCAR merchandise and host exclusive fan events starting March 22. Customers are invited to attend these special events and enjoy real stock racing car displays, personal appearances by drivers Bobby Labonte and Jeff Gordon, andContinue Reading

NASCAR Kinetics: Marketing in Motion kicks-off the 2012 season by welcoming 18 partner schools from across the U.S. This innovative case study competition gives college students the opportunity to work through real-world business challenges and scenarios provided by NASCAR and its various industry stakeholders, such as Official Partners, teams andContinue Reading