NASCAR today concluded a comprehensive agency review that spanned nearly four months, by selecting Ogilvy & Mather as Agency of Record (AOR) to service the sport’s evolving advertising and marketing needs. The agency will help NASCAR and the industry to execute a Five-Year Industry Action Plan to engage and exciteContinue Reading
Following a win at Columbus Motor Speedway last year, Rev Racing’s NASCAR K&N Pro Series East team is looking forward to continued success in this Saturday’s Jegs 150 at this demanding one-third mile oval track. After a win at Gresham Motorsports Park and a second place finish last weekendContinue Reading
More Fortune 500 companies are involved in NASCAR than in 2008, according to a recent review of brands currently using the sport to drive business. The analysis looked at companies that either sponsor NASCAR teams, tracks, the sanctioning body, or are media partners. The number of current Fortune 500 companiesContinue Reading
NASCAR has been informed by the NASCAR Substance Abuse Policy Program Administrator (Dr. David Black of Aegis Sciences Corporation) that the test of AJ Allmendinger’s “B” sample will take place on Tuesday, July 24. The test will be conducted in Nashville, Tennessee at Aegis headquarters, per the NASCAR rule book.Continue Reading
Young Harrison Rhodes has a great future ahead of him. In just his first start with the MacDonald Motorsports team on a track he had never been to before, Rhodes qualified, raced, and finished in the top-10. The 8th place run was the first top-10 for the newly formed K&NContinue Reading
After a hard fought night in Clearfield, PA, Rev Racing continued its impressive team performance in the NASCAR K&N Pro Series East with three top five finishes in Saturday night’s Samuel 150, at CNB Bank Raceway Park. Rookie, Kyle Larson remains a championship contender with a second place finish, followedContinue Reading
NASCAR announced today the creation of NASCAR Classics, a new brand identity within the licensing division. From the renegades that blazed the trail on country roads and the hard-packed beaches of Daytona, to the asphalt legends of later decades, NASCAR Classics represents the era that NASCAR established itself as theContinue Reading
NASCAR fans in Georgia can save on tickets to the upcoming AdvoCare 500 on Sept. 2 with the Walmart Family Track Pack. The $99 package gives families four race tickets, four hot dogs, four sodas and one program – a total savings of more than $100. “We are making racesContinue Reading
The NASCAR Foundation announced today its final installment of $100,000 as part of a record donation to Shands Hospital for Children at the University of Florida in Gainesville. In partnership with the V Foundation for Cancer Research, the commitment totaled $500,000 – the single largest donation that The NASCAR FoundationContinue Reading
MacDonald Motorsports is proud to announce that up-and-coming Late Model star Harrison Rhodes will be behind the wheel of their K&N Pro Series East No. 49 car at CNB Bank Raceway Park. This will be the first time that Rhodes has driven for MacDonald Motorsports despite many talks in theContinue Reading