Penske Racing will reward its most loyal and creative fans through “Penske Pride,” a unique social media contest that will run through the remainder of the 2012 racing season. Fans of the Penske Racing organization that follow its teams that compete in the NASCAR Sprint Cup and Nationwide Series, asContinue Reading
After joining forces with AARP Foundation for a two-month-long charitable promotion, motor oil brand Quaker State today announced fundraising efforts totaled $50,000 to benefit Drive to End Hunger as part of the initiative to help fight hunger among the nearly nine million older Americans at risk of hunger each day.Continue Reading
It might not have been what The Mamas and the Papas had in mind with their 1965 hit song, but for Bakersfield native, Austin Reed, “California Dreaming” is all about a win in the July 2-3 Legends Big Money 100 at Charlotte Motor Speedway. The 18-year-old Californian moved across theContinue Reading
Fresh off last week’s three-peat in the Rowdy 251 at Berlin Raceway in Marne Mich., Kyle Busch heads to Slinger (Wisc.) Super Speedway Sunday, where he will look to add back-to-back Slinger Nationals titles to an already impressive resume of wins that he has collected over the last five yearsContinue Reading
Rev Racing announced today that it has selected Langley Speedway to serve as host for the 2012 NASCAR Drive for Diversity Combine to be held October 16-18, 2012. “We’re excited about returning to Langley Speedway,” said Derik Crotts, General Manager of Rev Racing. “They have excellent facilities and have tremendousContinue Reading
To further bolster its staff in preparation for the launch of the new NASCAR.com digital platform in January of 2013, NASCAR Digital Media today announced five additional key hires. The new personnel added to NASCAR Digital Media are David Murnick, managing director, ad services; Philippe Dore, senior director, digital services;Continue Reading
NASCAR announced today that SapientNitro, part of Sapient (NASDAQ: SAPE), has been selected to design and build its new digital platform, including NASCAR.com. The new platform will result in an integrated digital experience for NASCAR’s fans through critical channels, including: website, mobile and tablet. Earlier this year, NASCAR announced thatContinue Reading
Following a successful first event in April, Richard Childress Racing announced the date for the second installment of the RCR Pit Crew Training Combine powered by AdvoCare. The session will be held on Thursday, July 12 from 1-5 p.m. Eastern Time at the organization’s NASCAR Sprint Cup Series facility inContinue Reading
As part of its commitment to building a best-in-class Integrated Marketing Communications (IMC) team, NASCAR today announced a number of key hires and changes in the areas of competition, stakeholder and content communications. “As our marketing communications and media relations needs evolve, NASCAR is committed to enhancing the IntegratedContinue Reading
NASCAR fans in Michigan can save on tickets to the upcoming Pure Michigan 400 on Aug. 19 with the Walmart Family Track Pack. The $99 package gives families four race tickets, four hot dogs, four sodas and one program – a total savings of more than $100. “We are makingContinue Reading